Media Giants, Including Apple and Disney, Halt Advertising on X Following Elon Musk's Endorsement of Antisemitic Tweet

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Tech / Monday, 20 November 2023 19:28

"Media Titans, Including Apple and Disney, Halt Online Advertising on X Following Elon Musk's Endorsement of Antisemitic Content

In a significant response to controversial remarks made by X owner Elon Musk, media giants Apple and Disney have suspended their online advertising campaigns on the platform. Musk's agreement with a social media post that accused "Jewish communities" of promoting "hatred against whites" prompted this action, according to sources familiar with both companies' decisions. Warner Bros Discovery, Paramount Global, Lions Gate Entertainment, and Comcast, the parent company of Bravo and Xfinity, have also confirmed the suspension of their campaigns on the social media service.

The move by Apple and Disney was brought to public attention by Axios and The New York Times, respectively. These companies join a growing list, including IBM, Bravo, Oracle, and Infinity, identified by Media Matters for America in a recent report for having their X ads displayed next to content glorifying Adolf Hitler and the Nazi Party.

IBM swiftly responded to the report, stating, "IBM has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation." However, Apple, Disney, and Oracle have not yet issued official comments on the matter.

This controversy also caught the attention of a coalition of 163 Jewish leaders, activists, and academics from both major political parties. In response to Musk's recent behavior, they issued a statement calling on major corporations like Disney, Apple, and Amazon to cease funding X through their ad spend. This plea echoes the sentiments of the X Out Hate group, which originally urged these companies to suspend their online advertising campaigns on X back in September when Musk hinted at filing a defamation lawsuit against the Anti-Defamation League.

Despite the earlier calls for action, the Jewish leaders note that little has changed over the past two months, except for the increasing danger posed to the Jewish community due to rising antisemitism on the platform. As the controversy continues to unfold, the pause in advertising by major media players marks a significant moment in the ongoing scrutiny of X and its impact on hate speech and discriminatory content."

"Media Titans, Including Apple and Disney, Halt Online Advertising on X Following Elon Musk's Endorsement of Antisemitic Content

In a significant response to controversial remarks made by X owner Elon Musk, media giants Apple and Disney have suspended their online advertising campaigns on the platform. Musk's agreement with a social media post that accused "Jewish communities" of promoting "hatred against whites" prompted this action, according to sources familiar with both companies' decisions. Warner Bros Discovery, Paramount Global, Lions Gate Entertainment, and Comcast, the parent company of Bravo and Xfinity, have also confirmed the suspension of their campaigns on the social media service.

The move by Apple and Disney was brought to public attention by Axios and The New York Times, respectively. These companies join a growing list, including IBM, Bravo, Oracle, and Infinity, identified by Media Matters for America in a recent report for having their X ads displayed next to content glorifying Adolf Hitler and the Nazi Party.

IBM swiftly responded to the report, stating, "IBM has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation." However, Apple, Disney, and Oracle have not yet issued official comments on the matter.

This controversy also caught the attention of a coalition of 163 Jewish leaders, activists, and academics from both major political parties. In response to Musk's recent behavior, they issued a statement calling on major corporations like Disney, Apple, and Amazon to cease funding X through their ad spend. This plea echoes the sentiments of the X Out Hate group, which originally urged these companies to suspend their online advertising campaigns on X back in September when Musk hinted at filing a defamation lawsuit against the Anti-Defamation League.

Despite the earlier calls for action, the Jewish leaders note that little has changed over the past two months, except for the increasing danger posed to the Jewish community due to rising antisemitism on the platform. As the controversy continues to unfold, the pause in advertising by major media players marks a significant moment in the ongoing scrutiny of X and its impact on hate speech and discriminatory content."

"As media giants Apple and Disney, among others, take a stand by halting their advertising campaigns on X in response to Elon Musk's endorsement of antisemitic content, a critical juncture is reached in the ongoing debate over the platform's responsibility in curbing hate speech. The swift and unified response by companies like IBM, as well as the vocal stance of a coalition of Jewish leaders and activists, underscores the urgency of addressing the issue of rising antisemitism on X.

The controversy not only highlights the ethical considerations surrounding advertising on digital platforms but also emphasizes the power dynamics between influential figures like Musk and major corporations. As calls for accountability grow louder, the suspended campaigns signal a moment of reckoning for X, prompting discussions on the responsibility of social media platforms to combat hate speech and discrimination.

In the face of these developments, the future actions of X and the broader industry will likely be closely monitored, as stakeholders grapple with the broader implications of online platforms in shaping public discourse and fostering a safe digital environment."