NFL's Firm Commitment to X Partnership Amid Controversy Surrounding Elon Musk's Social Platform and Hate Speech Issues

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Tech / Tuesday, 21 November 2023 19:41

The National Football League (NFL) is standing firm in its partnership with X, formerly known as Twitter, despite Elon Musk's platform facing an advertiser backlash due to concerns over hate speech and antisemitism. Brian Rolapp, the NFL's media and business chief, acknowledged the challenges posed by content moderation on X but emphasized the league's commitment, stating, "We continue to work with them because our fans are clearly there." The NFL has been collaborating with the platform since 2013 to provide fans with exclusive content.

Under Musk's leadership, X has been embroiled in various controversies, including those related to its policy on moderating harmful content. Notably, major companies like Apple and Disney have suspended advertising on the platform in response to the concerns. Musk himself faced criticism for agreeing with a post on X that accused "Jewish communities" of promoting "hatred against whites," a claim he denies.

Recent incidents involving X include left-leaning media watchdog site MediaMatters.org revealing instances of ads from Apple, Bravo, and Oracle appearing next to antisemitic content on the platform. In response, X filed a lawsuit against Media Matters. Additionally, Texas Attorney General Ken Paxton launched an investigation into Media Matters for potential fraudulent activity.

Meanwhile, more than two dozen House Democrats have raised concerns that X is profiting from violent Hamas-related content. They have called on X CEO Linda Yaccarino to explain the company's plans to address harmful content on the platform. The accusations come in the wake of a terrorist attack by Hamas on Israel on October 7, resulting in over 1,000 casualties and the seizure of more than 200 hostages.

It's noteworthy that NBCUniversal, the parent company of Bravo and CNBC, has a connection to this matter. CNBC's Julia Boorstin contributed to the information in this article.

In conclusion, the National Football League remains committed to its partnership with X, formerly Twitter, despite the social media platform facing significant challenges related to hate speech and antisemitism. The NFL's media and business chief, Brian Rolapp, acknowledged the difficulties posed by content moderation on X but emphasized the league's continued collaboration, driven by the platform's popularity among fans since 2013.

While X, under Elon Musk's leadership, has encountered several controversies and an advertiser revolt, including suspensions from major companies, the NFL's decision to maintain its association underscores the platform's significance in reaching its audience. The ongoing issues surrounding content moderation, accusations of antisemitism, and concerns about profit from violent content have raised broader questions about social media responsibility and accountability.

As X navigates these challenges, the spotlight on its policies and practices intensifies, with legal actions, investigations, and calls for accountability from lawmakers. The outcome of these developments will likely shape the future dynamics of the relationship between prominent organizations, social media platforms, and the responsibility they bear in addressing harmful content on their platforms.